It is very usual to hear someone saying “I have an idea for an app”, but gets it wrong who thinks that developing an app is all you need to do.
Once the app is ready, there is still a lot to go on, marketing it, getting downloads, and making profits from it.
This is a theme not everyone talks about but it is extremely important to understand that the steps after developing an app are just as important as before, so take a great look below.
We have listed the best ways to monetize your app and earn every penny back that you’ve spent to build it, shall we?
Subscriptions
A great way to monetize your app.
If you look around, almost every single free app has a subscription inside it.
It consists of you giving a free version but also, for more features and benefits inside your app, the user has to pay monthly/annually, however you choose.
But be careful, features have to be appealing enough to be paid for. If you give everything away in your free version, there won’t be enough benefits to fit in your “premium” option.
Example: A very known app called HeadSpace (inserir link do app nele). Once you download it, there are many meditations available and journeys to trace, but as you start to use the app more often, there will be lots of meditations locked, and usually are the most wanted themes like “overcoming anxiety”
And the only way to unlock it is paying the subscription.
The great thing about subscriptions is that usually it is cheap and benefits both users and owners of the app! Go for it.
Ads
Ads will consist of letting other companies/products advertise inside your app.
This could be a great solution in case you don’t want to develop a big app or do not plan to offer different types of features for users
There are two most important kind of ads:
- Interstitial ads: The kind of ads that expands in full screen and doesn’t get missed. A great example is when you are using an app and a video appears for you to watch or skip.
- Native ads: The ad is designed and fitted perfectly inside or app, that way, the user goes by it without even realizing it’s an ad.
Upgrade to remove ads
Lately, we have realized a lot of complaints from users that enjoy apps but can’t find an option to remove ads.
That can be monetized as well.
You can offer a one-time payment to remove ads from your app for good for that user.
It is something so simple but it can be very profitable as well.
(usar aqui foto da galera reclamando dos ads)
In-App Purchase
This option is more common in games, but the strategy can be used in any situation.
The IAP (In-app purchase) is based on the user having free features inside the app, but once he wants more, he can purchase it. Not like a subscription, but purchase an item, a coin, a new village.
- Example: imagine you inside a game, you need coins to build your city and you are out, but with 99 cents you can buy a thousand coins and keep playing. That’s how IAP works.
inserir foto de algum joguinho
Partnership and coupons
Another way that could benefit your app and make profits at the same time is by using other companies in your favor.
You could recommend products/videos/content from other apps or websites and once that user clicks on the link through your app, you get a commission out of it.
Could be a commission out of a sale for a simple visit.
You can set it by a link or give coupons to your users.
But make sure that everything is well discussed and the companies you partner with, share the same values as you and can add to your app as well.
Think of your users first and what will truly add to their experience.
Prizes
This is an indirect way to make profits, but very common as well.
You can set a promotion where, once your user recommends your App to 10 people, he gets a premium version for free, or earn coins, or receive discounts on a purchase.
You can set what is best for you, but indirectly, you are getting more users to download your app and potentially make purchases in it.
- A great example is Airbnb that offers vouchers for those who recommend the app for other friends
Do not forget, that the indication only concludes once the person actually downloads the app through the recommendation.
We are experts in Mobile App Development and we’ve been on the market for the past 10 years!
If you are feeling like developing your idea, making questions, or having a cup of coffee through FaceTime, contact us today.
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