Understand how Instagram Reels works and how to use it in your favor
Since Instagram announced that the platform is now a video social network, many users are using Reels as a new growth opportunity. But most people still have doubts about how it works and how it should be used to increase engagement.
Today is your lucky day, because in this article we will present to you the main factors Instagram considers to deliver your Reels to other users.
First, we need to understand how Instagram delivers Reels. Then, we’ll analyse all items that can enhance your content’s distribution and lastly, what can reduce its range.
Ready?
How does Instagram know which videos a user will want to watch?
First, we need to understand how Instagram determines which Reels each user is more likely to be interested in. It considers four main factors:
1. Duration of previously watched Reels (15, 30 ou 60 seconds)
2. The videos you liked before (it will show you similar Reels to the ones you liked )
3. Videos you commented (again, it will show you similar Reels)
4. Most listened audios (Instagram music)
Therefore, the more you watch different Reels – ideally from beginning to end – more Instagram will know your interests and determine what to recommend to you.
Which factors increase Reels range?
Everyone wants to know how to increase Reels range. So we listed below 4 most important factors that can help you with that:
1. Your activity – the more you post Reels, more your videos will be delivered
2. Interactions with your followers – the more you interact with your followers, more Instagram will deliver your content to them
3. The quality of your Reels – Instagram evaluates the video’s quality, audio and also if there is any watermark from another app (like TikTok)
4. Comments – the more comments your Reels get, more it will me delivered
These are the most common algorithm elements (already known by many). Each user will have their videos distributed based on previous engagement and each content details, as video’s quality.
What can limit Reels distribution?
No one wants their video’s distribution limited, right? To avoid this to happen, we will list below 3 things that can limit your Reels distribution:
1. Reels with low resolution or with watermark
3. Reels about politics
4. Reels with political figures, political parties or govern employees or in their names
Instagram announced recently that will limit the range of Reels that are shared from TikTok, they can track them by the watermark. Other interesting point is that Instagram also discourages users to post content about politics
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Clearly, Instagram is interested in avoiding any complications regarding Reels, once its proposal is to be something lighter and fun.
It’s important to remember that Reels is an Instagram tool to share casual content that encourages conversation with your audience.
Constantly creating quality content may be difficult, there are no guides to follow that will make your videos go viral.
Mostly, you have to test the trial and error method, while learning from people who are already achieving great results.
It’s a learning process. Just like life itself! 🙂
Are there any doubts left? Need some help with your social media’s management? Contact us!
